---
title: "Google Ads Management in Burlington | Foxroy"
canonical_url: "https://foxroy.ca/google-ads"
last_updated: "2026-10-16T17:07:20.596Z"
meta:
  author: "Alistair MacKenzie"
  description: "Google Ads management for small businesses, from a Burlington, Ontario consultancy. Campaigns aimed at the work you want, tracked to real enquiries, with spend kept in your own account."
  keywords: "web consultancy burlington, website rebuild burlington, local seo burlington, burlington web design consultant"
  "og:description": "Pay for the clicks that turn into work. Tracked, reviewed and adjusted — never launched and left."
  "og:title": "Google Ads Management — Foxroy"
  "twitter:description": "Consultancy-led websites, search visibility, and practical AI."
  "twitter:title": "Foxroy — Burlington Web Consultancy"
---

Foxroy — home

# Google Ads management, based in Burlington.

Pay for the clicks that turn into work.

Google Ads and PPC management for small businesses: campaigns set up around the jobs you actually want, tracked to real enquiries, and adjusted over time — never launched and left.

Your ad spend stays in your own advertising accounts. I manage the campaigns; you keep the account, the data and the history.

[Talk about your ads](https://foxroy.ca/contact-us)

[hello@foxroy.ca](mailto:hello@foxroy.ca) [905-769-0345](tel:+19057690345)

Campaign setup

## Built around the work you want.

Campaigns are structured around the services you want more of and the searches real customers use — with the searches you don't want excluded from the start, so the budget isn't spent on people looking for something else.

- Search campaigns
- Keyword & intent research
- Negative keywords

Tracking

## Measured by enquiries, not clicks.

Calls and form enquiries are tracked as conversions, so decisions are based on which ads bring in work. Clicks and impressions are easy to buy; they aren't the point.

- Conversion tracking
- Call & form tracking
- Lead-quality reporting

Ongoing management

## Adjusted, never launched and left.

Search terms, ads and landing pages are reviewed and adjusted as results come in, with seasonal changes planned rather than reacted to. Meta and remarketing are in scope where they fit.

- Google Ads, Meta & remarketing
- Ad & landing page testing
- Seasonal planning

Note 01 If ads aren't the right spend for your business yet, I'll say so before you start paying for clicks.

## Ads can't fix a site that doesn't convert.

If the landing page is slow, unclear or hard to act on from a phone, more traffic just costs more. Sometimes the first money is better spent on the site or on search, and the ads come after.

## How the work actually goes.

Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.

1. 01Discovery ### Understand the business

   Which work is most valuable, who it is for, and what a good enquiry looks like. That decides what to advertise.
2. 02Tracking ### Set up tracking first

   Conversion tracking is in place before any budget is spent, so results can be measured from the first click.
3. 03Build ### Build the campaigns

   Campaigns, keywords, exclusions and ads, pointed at pages that actually answer the search.
4. 04Ongoing ### Review and adjust

   Regular reviews of what is bringing in work, and changes made where they'll help most.

## Questions about Google Ads.

Related

- [**Web design**](https://foxroy.ca/web-design)

  A new website, planned and built properly from the start.
- [**Website redesign**](https://foxroy.ca/website-redesign)

  For a site that still works, but no longer works for the business.
- [**Website repair**](https://foxroy.ca/website-repair)

  Broken, stalled, or abandoned by the last developer. Fixed.
- [**Website maintenance**](https://foxroy.ca/website-maintenance)

  Hosting, updates and fixes, handled by Web Care.
- [**Local SEO**](https://foxroy.ca/seo)

  Search, maps and AI answers, for the searches that turn into calls.

## Find out what your ad spend is doing.

Send a link and a sentence about your campaigns. I'll tell you what I'd keep, what I'd cut, and whether ads are the right spend at all.

Already running ads and not sure they're working? Send me what you have — that's a good place to start.

[Start a conversation](https://foxroy.ca/contact-us)

[~~hello@foxroy.ca~~](mailto:hello@foxroy.ca) [~~905-769-0345~~](tel:+19057690345)