Better online. Less headache.
Get your website, search, ads and digital systems working better.
Foxroy designs and builds websites for businesses in Burlington, Ontario and beyond — fixing what isn't working, improving what is, and taking the ongoing technical work off your plate.
- Websites
- Search
- Ads
- Content
- AI
- Whatever broke on Tuesday
Strategy, design, development and ongoing support — handled by the same experienced person from start to finish. Foxroy is a Burlington web consultancy, run by Alistair MacKenzie. No account managers, no relay race.
Taking on select projects
Note 01 You don't need to arrive with the solution. Figuring out what's actually wrong — and what doesn't need fixing — is part of my job.
You know something online isn't working as well as it should.
- The site was built years ago and nobody left knows how it works.
- Enquiries dropped and no one can say why.
- Three different people have touched the marketing and none of it matches.
- You are paying for ads, analytics, and hosting you cannot fully account for.
- AI got involved somewhere — the website, an app, some of the content — and now nobody's sure what it's doing or how to manage it.
- There is no one whose job it is to own any of this.
A few of the ways I can help.
Whatever brought you here — a problem to fix, something new to build, or work you're taking over from someone else — it's probably one of these.
- Websites & AppsBuild it properlyModern websites and web apps built around what the business actually needs — including knowing when a rebuild isn't necessary.
- Rescue & RecoveryGet it working againStalled projects, inherited code, broken websites and dead-platform migrations — untangled, repaired and moved forward.
- Search & VisibilityBe easier to findSEO, local search and AI Search Visibility focused on helping the right people find your business — and choose it.
- Paid AdvertisingGet in front of the right peopleSearch and social campaigns built around the work you actually want — measured, adjusted and improved over time.
- AI Build & Content CleanupFinish what AI startedAI-built websites, apps and content reviewed, corrected and refined into something reliable, coherent and ready for real customers.
- Practical AI & AutomationPut AI to useful workInternal tools and automations that save time, reduce repetitive work and fit the way your business already operates.
Selected Work
Digital work for businesses and organizations, from one-off projects to long-term partnerships.
Let's Landscape Together 
Althorp Montessori School 
Appleby Landscape 
Hausartwerk 
Engineering Institute of Canada 
Timberwood Property Services
How the work actually goes.
Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.
- 01Discovery
Understand the business
I look at the site, the search presence, and what the business actually needs to sell. You get a written brief — plain language, no deck.
- 02Decision
Decide what matters now
We settle positioning, structure, and priorities together, so the build does not get rewritten halfway through.
- 03Build
Design and build the fix
I design it, I build it, I ship it. The person who found the problem is the person at the keyboard. No handoffs.
- 04Ongoing
Measure and stay involved
Search tuning, content support, and the ongoing fixes. As light or as hands-on as you want it.
A digital partner, at whatever level you need.
You may only need the website looked after. You may need stronger visibility, more active growth, or help across several parts of the business at once. The plans are built around how much responsibility you want Foxroy to take on — not whether you get a different kind of relationship.
Web Care handles the fundamentals. Visibility folds in search. Growth Partner steps up to active, ongoing improvement. Digital Partner is the widest brief — one point of contact across several areas instead of several different vendors.
- Direct access to the person doing the work
- Continuity from month to month
- Priorities can change as the business changes
- One relationship across different kinds of digital work
Questions people actually ask.
The practical details about scope, timing, and what happens after launch.
Tell me what's not working.
Send a link and a sentence about what's bothering you. I'll look at it properly and reply with what I'd actually do — not a sales deck.
Not sure the site is even the problem? Say so. A short call usually settles it, and sometimes the answer is that nothing needs rebuilding.