Website redesign, based in Burlington.
Keep what works. Rebuild what doesn't.
Website redesign services for businesses with a site that looks dated, loads slowly, is hard to update, or simply stopped bringing in work. The redesign starts with what the current site already does well — including the search rankings it has earned — so a new look doesn't cost you what the old one built up.
Sometimes the honest answer is a content and structure pass rather than a full redesign. You'll hear that first.
Diagnosis
Find out why the current site isn't working.
Before anything is redesigned, I look at how the site is actually used: what people search to find it, where they leave, what they can't find, and what the business needs it to sell. The answer decides the scope.
- Search & analytics review
- Content & structure
- What to keep
Search equity
Redesign without losing your rankings.
A redesign is where a lot of businesses quietly lose their search traffic: pages get renamed, old addresses go dead, and Google starts over. Every address that matters is mapped and redirected properly, and Search Console is watched after launch.
- URL mapping & redirects
- Metadata & structured data
- Post-launch monitoring
The rebuild
Modern, fast, and easy to update.
The new site is built properly — fast, accessible, and structured so routine changes don't need a developer. The technology is chosen for what the business needs, not for what's fashionable.
- Fast on phones and desktops
- Accessible by default
- Content you can update
Note 01 If a redesign isn't the right call, I'll tell you that before quoting one.
A new look isn't always the fix.
If the structure is sound and the real problem is the copy, the offer, or how people find the site, a full redesign spends money in the wrong place. A focused content and search pass may do more, for less.
Selected Work
Digital work for businesses and organizations, from one-off projects to long-term partnerships.
How the work actually goes.
Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.
- 01Discovery
Understand the business
I look at the current site, the search presence, and what the business actually needs to sell. You get a written brief — plain language, no deck.
- 02Decision
Decide what to keep
We settle what stays, what changes and what goes, so the redesign protects what already works.
- 03Build
Design and build it
I design it, I build it, I move the content and redirects across, and I ship it. No handoffs.
- 04Ongoing
Watch the launch
Search Console, analytics and the forms are watched after launch, so anything the move disturbed gets fixed quickly.
Questions about a redesign.
Related
- Web design
A new website, planned and built properly from the start.
- Website repair
Broken, stalled, or abandoned by the last developer. Fixed.
- Website maintenance
Hosting, updates and fixes, handled by Web Care.
- Local SEO
Search, maps and AI answers, for the searches that turn into calls.
- Google Ads management
Campaigns aimed at the work you want, measured and adjusted.
Let's look at the site you have.
Send a link. I'll tell you what's worth keeping, what's worth rebuilding, and what to leave alone.
Not sure whether it needs a redesign or a few good fixes? Send the site — that's the first thing I'll tell you.