Strategy first. Then ship.
Six lines of work, each its own engagement.
Know you need a rebuild or a rescue? Go straight to it. Can't yet say what's wrong? The audit is a focused look at what's actually holding things back.
Websites & Apps
Build it properly.
Modern, fast, accessible — built on proven technology chosen for the job, not the trend. Built so the person who inherits it doesn't curse my name. Includes the strategy that decides whether the rebuild is worth doing at all.
- Strategy & structure
- Fast, dependable builds
- Accessibility & performance
Rescue & Recovery
Get it working again.
A build that went sideways. A site nobody can edit. A developer who stopped answering. I take over what other people started — and say plainly when the honest answer is to start again.
- Inherited codebases
- Stalled or abandoned builds
- Migrations off dead platforms
Search & Visibility
Be easier to find.
Show up for the searches that send customers your way — and increasingly, in the AI answers that quote you instead of linking you. Not vanity rankings. The ones that turn into calls.
- Local & technical SEO
- Google Business Profile
- AI Search Visibility
Paid Advertising
Get in front of the right people.
Search and social aimed at the jobs you actually want, not whatever's cheapest to click. Set up, measured and adjusted — never launched and left.
- Google Ads, Meta & remarketing
- Conversion & lead tracking
- Seasonal planning & testing
AI Build & Content Cleanup
Finish what AI started.
Tighten vague, generic or AI-shaped copy into something a real reader trusts. Often the highest-leverage week we spend together.
- Voice & clarity pass
- Structural rewrites
- Creative direction
Practical AI & Automation
Put AI to useful work.
The useful end of AI — internal tools, automations, and content that behaves. Not a chatbot bolted to your homepage because everyone else has one.
- Internal tools & automation
- Workflow integrations
- AI-assisted workflows
Note 01 Managed hosting is included for standard business websites. Specialized infrastructure, premium services and third-party subscriptions may cost extra.
Need somebody to look after all of this?
Every plan includes managed hosting and direct contact with the person doing the work — no account managers, no handoffs. Each level builds on the one before it, with more proactive work, more strategic involvement and more capacity.
Your plan sets the areas Foxroy takes responsibility for. From there, monthly effort goes where it does the most useful work — not into completing an arbitrary checklist.
- Managed hosting for a standard business website
- Uptime, security and SSL monitoring
- Backups, recovery and the updates your platform needs
- Checks for broken forms, links and functionality
- Performance, analytics and Search Console monitoring
- Routine content, staff and image updates, and minor fixes
- A direct line to the person who fixes it
- Everything in Web Care
- Technical and on-page SEO
- Google Business Profile management
- Local SEO and service-area optimization
- Search visibility and competitor monitoring
- AI search foundations — structure, structured data, consistent business details
- Directory consistency and review monitoring
- Monthly priorities set by business impact
- Everything in Visibility
- Proactive SEO, AI search and content strategy
- New landing pages, project pages and case studies
- Paid advertising management, within an agreed campaign scope
- Keyword, search-intent and competitor research
- Conversion tracking and lead-quality reporting
- Page, form and call-to-action improvements
- Monthly performance review and ongoing strategy
- Everything in Growth Partner
- Reserved development and technical capacity
- Website improvements and integrations, within agreed scope
- CRM, workflow and automation improvements where agreed
- Vendor, platform and agency coordination
- Quarterly roadmaps and regular planning sessions
- Priority scheduling for agreed work
- Senior input on digital and technology decisions
Managed hosting
Included for standard business websites.
For a typical business or marketing site, Foxroy runs the hosting and keeps an eye on its reliability:
- Hosting infrastructure, SSL and CDN delivery
- Configuration and deployment
- Uptime and basic security monitoring
- Suitable backup and recovery arrangements
Some sites need more — large or plugin-heavy WordPress installs, online stores, database-driven or high-traffic applications. Those are assessed first, and may need separate hosting, cleanup or a migration quote.
Monthly scope
Prioritized, not a checklist.
Services are delivered according to agreed monthly priorities and available capacity, so not every listed activity happens every month. One month might go into ad restructuring and conversion tracking, the next into SEO and new landing pages.
- Advertising platforms and campaign scale agreed up front
- Existing site condition can affect scope and price
- SEO, AI search and advertising improve your odds — they do not guarantee rankings, leads or revenue
Outside the plan fee
Quoted or billed separately.
The plan fee covers Foxroy's work and standard hosting. These are separate:
- Advertising budgets
- Domain registrations and business email
- Premium plugins, software and third-party subscriptions
- Specialized or unusual infrastructure
- Major development, migrations, redesigns and extensive content production
You keep ownership of your domain, your content and your website assets.
Two ways in that aren't a plan.
Project work
Scoped and quoted separately.
Larger work is scoped and quoted separately: a full rebuild, a custom application, a major integration, an ecommerce build, a brand redesign. Plan clients get priority scheduling and somebody who already understands the business.
The audit
Not ready for a monthly plan?
Start with an audit — a focused look at your site, your search visibility, and what's actually worth fixing first. You get a written brief, not a slide deck, and it's yours whether or not you work with me afterwards. Quoted once we know the scope.
Start with an audit
Questions about the plans.
How the work actually goes.
Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.
- 01Discovery
Understand the business
I look at the site, the search presence, and what the business actually needs to sell. You get a written brief — plain language, no deck.
- 02Decision
Decide what matters now
We settle positioning, structure, and priorities together, so the build does not get rewritten halfway through.
- 03Build
Design and build the fix
I design it, I build it, I ship it. The person who found the problem is the person at the keyboard. No handoffs.
- 04Ongoing
Measure and stay involved
Search tuning, content support, and the ongoing fixes. As light or as hands-on as you want it.
Not sure where to start?
Not sure the site is the problem? Say so — a short call usually settles it, and sometimes the answer is that nothing needs rebuilding.