Strategy first. Then ship.
Six lines of work, each its own engagement.
Know you need a rebuild or a rescue? Go straight to it. Can't yet say what's wrong? The audit is a focused look at what's actually holding things back.
Websites & Apps
Build it properly.
Modern, fast, accessible — usually Nuxt or static. Built so the person who inherits it doesn't curse my name. Includes the strategy that decides whether the rebuild is worth doing at all.
- Strategy & structure
- Nuxt & static builds
- Accessibility & performance
Rescue & Recovery
Get it working again.
A build that went sideways. A site nobody can edit. A developer who stopped answering. I take over what other people started — and say plainly when the honest answer is to start again.
- Inherited codebases
- Stalled or abandoned builds
- Migrations off dead platforms
Search & Visibility
Be easier to find.
Show up for the searches that send customers your way — and increasingly, in the AI answers that quote you instead of linking you. Not vanity rankings. The ones that turn into calls.
- Local & technical SEO
- Google Business Profile
- AI Search Visibility
Paid Advertising
Get in front of the right people.
Search and social aimed at the jobs you actually want, not whatever's cheapest to click. Set up, measured and adjusted — never launched and left.
- Campaign setup & targeting
- Landing pages that convert
- Spend tracked to leads
AI Build & Content Cleanup
Finish what AI started.
Tighten vague, generic or AI-shaped copy into something a real reader trusts. Often the highest-leverage week we spend together.
- Voice & clarity pass
- Structural rewrites
- Creative direction
Practical AI & Automation
Put AI to useful work.
The useful end of AI — internal tools, automations, and content that behaves. Not a chatbot bolted to your homepage because everyone else has one.
- Internal tools & automation
- Workflow integrations
- AI-assisted workflows
Note 01 Advertising spend, software licences, domains, stock assets and external production are never part of a plan fee.
Need somebody to look after all of this?
Every business has different priorities. Your plan sets the areas Foxroy takes responsibility for. From there, monthly effort goes where it does the most useful work — not into completing an arbitrary checklist.
- Hosting, uptime and security oversight
- Backups and dependency updates
- Broken form, link and functionality checks
- Performance and analytics monitoring
- Search Console monitoring
- Small monthly changes — content, staff, images, fixes
- One person to call when something breaks
- Everything in Web Care
- Technical and on-page SEO
- Google Business Profile management
- Local search and competitor monitoring
- AI search visibility
- Structured data and directory consistency
- Review and reputation monitoring
- Monthly priorities chosen for effect, not a checklist
- Everything in Visibility
- Active SEO and content strategy
- Paid advertising management, to an agreed scope
- Landing pages and conversion work
- Keyword and competitor research
- Lead quality and conversion tracking
- Monthly performance review
- Ongoing digital strategy
- Everything in Growth Partner
- Development capacity and integrations
- CRM, internal tools and automation
- Vendor and agency coordination
- Quarterly digital roadmap
- Regular strategy sessions
- Priority scheduling and turnaround
- Direct access — no queue, no account manager
Two ways in that aren't a plan.
Project work
Scoped and quoted separately.
Larger work is scoped and quoted separately: a full rebuild, a custom application, a major integration, an ecommerce build, a brand redesign. Plan clients get priority scheduling and somebody who already understands the business.
The audit
Not ready for a monthly plan?
Start with an audit — a focused look at your site, your search visibility, and what's actually worth fixing first. You get a written brief, not a slide deck, and it's yours whether or not you work with me afterwards. Quoted once we know the scope.
Start with an audit
How the work actually goes.
Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.
- 01Discovery
Understand the business
I look at the site, the search presence, and what the business actually needs to sell. You get a written brief — plain language, no deck.
- 02Decision
Decide what matters now
We settle positioning, structure, and priorities together, so the build does not get rewritten halfway through.
- 03Build
Design and build the fix
I design it, I build it, I ship it. The person who found the problem is the person at the keyboard. No handoffs.
- 04Ongoing
Measure and stay involved
Search tuning, content support, and the ongoing fixes. As light or as hands-on as you want it.
Not sure where to start?
Not sure the site is the problem? Say so — a short call usually settles it, and sometimes the answer is that nothing needs rebuilding.