Google Ads management, based in Burlington.
Pay for the clicks that turn into work.
Google Ads and PPC management for small businesses: campaigns set up around the jobs you actually want, tracked to real enquiries, and adjusted over time — never launched and left.
Your ad spend stays in your own advertising accounts. I manage the campaigns; you keep the account, the data and the history.
Campaign setup
Built around the work you want.
Campaigns are structured around the services you want more of and the searches real customers use — with the searches you don't want excluded from the start, so the budget isn't spent on people looking for something else.
- Search campaigns
- Keyword & intent research
- Negative keywords
Tracking
Measured by enquiries, not clicks.
Calls and form enquiries are tracked as conversions, so decisions are based on which ads bring in work. Clicks and impressions are easy to buy; they aren't the point.
- Conversion tracking
- Call & form tracking
- Lead-quality reporting
Ongoing management
Adjusted, never launched and left.
Search terms, ads and landing pages are reviewed and adjusted as results come in, with seasonal changes planned rather than reacted to. Meta and remarketing are in scope where they fit.
- Google Ads, Meta & remarketing
- Ad & landing page testing
- Seasonal planning
Note 01 If ads aren't the right spend for your business yet, I'll say so before you start paying for clicks.
Ads can't fix a site that doesn't convert.
If the landing page is slow, unclear or hard to act on from a phone, more traffic just costs more. Sometimes the first money is better spent on the site or on search, and the ads come after.
How the work actually goes.
Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.
- 01Discovery
Understand the business
Which work is most valuable, who it is for, and what a good enquiry looks like. That decides what to advertise.
- 02Tracking
Set up tracking first
Conversion tracking is in place before any budget is spent, so results can be measured from the first click.
- 03Build
Build the campaigns
Campaigns, keywords, exclusions and ads, pointed at pages that actually answer the search.
- 04Ongoing
Review and adjust
Regular reviews of what is bringing in work, and changes made where they'll help most.
Questions about Google Ads.
Related
- Web design
A new website, planned and built properly from the start.
- Website redesign
For a site that still works, but no longer works for the business.
- Website repair
Broken, stalled, or abandoned by the last developer. Fixed.
- Website maintenance
Hosting, updates and fixes, handled by Web Care.
- Local SEO
Search, maps and AI answers, for the searches that turn into calls.
Find out what your ad spend is doing.
Send a link and a sentence about your campaigns. I'll tell you what I'd keep, what I'd cut, and whether ads are the right spend at all.
Already running ads and not sure they're working? Send me what you have — that's a good place to start.