Foxroy — home

Get found by the people already searching for you.

Local SEO rankings, and the AI answers that quote you now.

Search Engine Optimization is no longer confined to search engines. We help improve visibility across search, maps and AI without burying you in endless reports.

Local & technical SEO

Show up for the searches that matter nearby.

On-page and technical fundamentals — structure, speed, schema.org, the things Google actually checks — plus ongoing Search Console monitoring so a problem gets caught before it costs three months of rankings.

  • On-page & technical SEO
  • Structured data & schema.org
  • Search Console monitoring

Google Business Profile

Own the map pack, not just the page.

Maps are more important than ever for local visibility. Reputation management, competitor monitoring and keeping directory listings accurate and consistent all play a part.

  • Profile management
  • Local & competitor monitoring
  • Review & reputation monitoring

AI search visibility

Show up in the answer, not just the list.

Increasingly, the search happens inside an AI tool that answers the question directly and names who it trusts. That's a different kind of visibility than a blue link, and it's the line most local shops aren't working on yet.

  • AI Search Visibility
  • Directory consistency
  • Not vanity rankings — the ones that turn into calls

Note 01 If your rankings are already fine, I'll tell you that instead of selling SEO work you don't need.

Not every business needs an SEO push.

Sometimes the site is already found and the real problem is what happens after someone clicks. The audit is where that gets decided — before either of us commits to a monthly plan.

Selected Work

Digital work for businesses and organizations, from one-off projects to long-term partnerships.

  • The Let's Landscape Together website, built by Foxroy
    Let's Landscape Together
  • The Althorp Montessori School website, built by Foxroy
    Althorp Montessori School
  • The Appleby Landscape website, built by Foxroy
    Appleby Landscape
  • The Hausartwerk website, built by Foxroy
    Hausartwerk
  • The Engineering Institute of Canada website, built by Foxroy
    Engineering Institute of Canada
  • The Timberwood Property Services website, built by Foxroy
    Timberwood Property Services

How the work actually goes.

Evidence first, then decisions, then building. You always know what's happening, why it matters, and what comes next.

  1. 01Discovery

    Understand the business

    I look at the site, the search presence, and what the business actually needs to sell. You get a written brief — plain language, no deck.

  2. 02Decision

    Decide what matters now

    We settle positioning, structure, and priorities together, so the build does not get rewritten halfway through.

  3. 03Build

    Design and build the fix

    I design it, I build it, I ship it. The person who found the problem is the person at the keyboard. No handoffs.

  4. 04Ongoing

    Measure and stay involved

    Search tuning, content support, and the ongoing fixes. As light or as hands-on as you want it.

Find out what's actually holding you back.

Send a link. I'll tell you what's worth fixing first — search, content, the site itself, or nothing at all.

Not sure the site needs an SEO push, or something else entirely? Say so — a short call usually settles it.

Foxroy

Websites, search, ads, content, AI, and whatever broke on Tuesday.

Independent · Burlington, Ontario · since 2008

Taking on select projects
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